National Bowel Cancer Screening Program

RESEARCH

UX DESIGN

Note: This is a work in progress!

Duration: 4 months | Collaborated with: Imogen Craddock, Jared Haden-Cornish, Colby Cao, Alyssa Nguyen, Lara Di Sebastiano, Erika Cirillo (Roles and Responsibilities Listed Below) | Award: Capstone Excellence

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Background

In Australia, bowel cancer is a significant health concern, ranking as the second leading cause of cancer-related deaths. The Australian government distributes at-home bowel cancer screening kits to individuals ages 50 to 74, with a two year frequency. However, only 44% of these kits are returned.

The Aikenhead Centre for Medical Discovery (ACMD) created a focus group of experts to explore using digital technology to increase participatio by at least 10%. The recommendations that emerged from this focus group were:

  • Use digital technology to improve the process

  • Run a capstone project where students can research the topic and provide recommendations for improvement

Objectives

Produce a UX research report with and provide an interactive design prototype on how the process could be improved. This will include a literature review and focus groups.

HMW Statement

The Users

The National Bowel Cancer Screening Program (NBCSP)
in Australia was initiated in 2006 and was designed for individuals within a certain age range who are at risk of developing colorectal cancer. The current program targets individuals aged 50 to 74, regardless of gender, race, and socioeconomic status.

The Problem

  • Low Participation Rate


  • Cost

    With 57% of the target population not participating in the test, the cost of the program is a primary concern. There is an estimated $16.75 million wasted due to lower participation. Decreasing the cost is not of interest to the program, but increasing the cost-effectiveness is.

  • Bowel Cancer Kills

    2nd deadliest cancer in Australia

    4th leading cause of death for ages 45-74

    5354 annual death toll

  • Awareness

    According to Deloitte, there is a notable level of public familiarity with the

The Causes

  • 61% Intended to complete the kit

  • 54% Found the kit was unhygienic / embarrassing

  • 51% Did not see the need/ did not have symptoms

Targeting Key Areas

  • Procrastination

  • Informed Knowledge

  • Ick Factor

  • Accessibility + Approach

Focus Groups

After conducting focus group interviews, our findings are:

  • WIP

  • WIP

  • WIP

Solution

We broke down the the process into 4 stages. Invitation, Testing, Results and Post Result Activities which can vary depending on your result. With this in mind and thinking of raising participation we decided to focus our effort on the first 2 stages as they most directly relate to the point of participation. Knowing we couldn’t touch the whole process we wanted to ensure our efforts were best focused on the touchpoints that lead up to participating.

Physical Artefacts

We broke down the the process into 4 stages. Invitation, Testing, Results and Post Result Activities which can vary depending on your result. With this in mind and thinking of raising participation we decided to focus our effort on the first 2 stages as they most directly relate to the point of participation. Knowing we couldn’t touch the whole process we wanted to ensure our efforts were best focused on the touchpoints that lead up to participating.

Digital

Conclusion

National Bowel Cancer Screening Program

RESEARCH

UX DESIGN

Note: This is a work in progress!

Duration: 4 months | Collaborated with: Imogen Craddock, Jared Haden-Cornish, Colby Cao, Alyssa Nguyen, Lara Di Sebastiano, Erika Cirillo (Roles and Responsibilities Listed Below) | Award: Capstone Excellence

View Presentation

View Web Prototype

Background

In Australia, bowel cancer is a significant health concern, ranking as the second leading cause of cancer-related deaths. The Australian government distributes at-home bowel cancer screening kits to individuals ages 50 to 74, with a two year frequency. However, only 44% of these kits are returned.

The Aikenhead Centre for Medical Discovery (ACMD) created a focus group of experts to explore using digital technology to increase participatio by at least 10%. The recommendations that emerged from this focus group were:

  • Use digital technology to improve the process

  • Run a capstone project where students can research the topic and provide recommendations for improvement

Objectives

Produce a UX research report with and provide an interactive design prototype on how the process could be improved. This will include a literature review and focus groups.

HMW Statement

The Users

The National Bowel Cancer Screening Program (NBCSP)
in Australia was initiated in 2006 and was designed for individuals within a certain age range who are at risk of developing colorectal cancer. The current program targets individuals aged 50 to 74, regardless of gender, race, and socioeconomic status.

The Problem

  • Low Participation Rate


  • Cost

    With 57% of the target population not participating in the test, the cost of the program is a primary concern. There is an estimated $16.75 million wasted due to lower participation. Decreasing the cost is not of interest to the program, but increasing the cost-effectiveness is.

  • Bowel Cancer Kills

    2nd deadliest cancer in Australia

    4th leading cause of death for ages 45-74

    5354 annual death toll

  • Awareness

    According to Deloitte, there is a notable level of public familiarity with the

The Causes

  • 61% Intended to complete the kit

  • 54% Found the kit was unhygienic / embarrassing

  • 51% Did not see the need/ did not have symptoms

Targeting Key Areas

  • Procrastination

  • Informed Knowledge

  • Ick Factor

  • Accessibility + Approach

Focus Groups

After conducting focus group interviews, our findings are:

  • WIP

  • WIP

  • WIP

Solution

We broke down the the process into 4 stages. Invitation, Testing, Results and Post Result Activities which can vary depending on your result. With this in mind and thinking of raising participation we decided to focus our effort on the first 2 stages as they most directly relate to the point of participation. Knowing we couldn’t touch the whole process we wanted to ensure our efforts were best focused on the touchpoints that lead up to participating.

Physical Artefacts

We broke down the the process into 4 stages. Invitation, Testing, Results and Post Result Activities which can vary depending on your result. With this in mind and thinking of raising participation we decided to focus our effort on the first 2 stages as they most directly relate to the point of participation. Knowing we couldn’t touch the whole process we wanted to ensure our efforts were best focused on the touchpoints that lead up to participating.

Digital

Conclusion

National Bowel Cancer Screening Program

RESEARCH

UX DESIGN

Note: This is a work in progress!

Duration: 4 months | Collaborated with: Imogen Craddock, Jared Haden-Cornish, Colby Cao, Alyssa Nguyen, Lara Di Sebastiano, Erika Cirillo (Roles and Responsibilities Listed Below) | Award: Capstone Excellence

View Presentation

View Web Prototype

Background

In Australia, bowel cancer is a significant health concern, ranking as the second leading cause of cancer-related deaths. The Australian government distributes at-home bowel cancer screening kits to individuals ages 50 to 74, with a two year frequency. However, only 44% of these kits are returned.

The Aikenhead Centre for Medical Discovery (ACMD) created a focus group of experts to explore using digital technology to increase participatio by at least 10%. The recommendations that emerged from this focus group were:

  • Use digital technology to improve the process

  • Run a capstone project where students can research the topic and provide recommendations for improvement

Objectives

Produce a UX research report with and provide an interactive design prototype on how the process could be improved. This will include a literature review and focus groups.

HMW Statement

The Users

The National Bowel Cancer Screening Program (NBCSP)
in Australia was initiated in 2006 and was designed for individuals within a certain age range who are at risk of developing colorectal cancer. The current program targets individuals aged 50 to 74, regardless of gender, race, and socioeconomic status.

The Problem

  • Low Participation Rate


  • Cost

    With 57% of the target population not participating in the test, the cost of the program is a primary concern. There is an estimated $16.75 million wasted due to lower participation. Decreasing the cost is not of interest to the program, but increasing the cost-effectiveness is.

  • Bowel Cancer Kills

    2nd deadliest cancer in Australia

    4th leading cause of death for ages 45-74

    5354 annual death toll

  • Awareness

    According to Deloitte, there is a notable level of public familiarity with the

The Causes

  • 61% Intended to complete the kit

  • 54% Found the kit was unhygienic / embarrassing

  • 51% Did not see the need/ did not have symptoms

Targeting Key Areas

  • Procrastination

  • Informed Knowledge

  • Ick Factor

  • Accessibility + Approach

Focus Groups

After conducting focus group interviews, our findings are:

  • WIP

  • WIP

  • WIP

Solution

We broke down the the process into 4 stages. Invitation, Testing, Results and Post Result Activities which can vary depending on your result. With this in mind and thinking of raising participation we decided to focus our effort on the first 2 stages as they most directly relate to the point of participation. Knowing we couldn’t touch the whole process we wanted to ensure our efforts were best focused on the touchpoints that lead up to participating.

Physical Artefacts

We broke down the the process into 4 stages. Invitation, Testing, Results and Post Result Activities which can vary depending on your result. With this in mind and thinking of raising participation we decided to focus our effort on the first 2 stages as they most directly relate to the point of participation. Knowing we couldn’t touch the whole process we wanted to ensure our efforts were best focused on the touchpoints that lead up to participating.

Digital

Conclusion